On Nov. 6, Sub-School of Tourism and Hospitality Management invited Ms. Qiu Liying, regional Marketing and Sales Director of Canadian Lung Fort International Hotel Group, to give a lecture on “International Hospitality Industry Core Products Quality Control and Brand Promotion Strategy in New Circumstances”. Professor Wei Wei hosted the lecture. The lecture was one of the serial provincial brand courses teaching and researching activities, attracting dozens of students to join in.
Ms. Qiu focused on the core value and quality control of hospitality brand development, sharing valuable experience on brand building and promotion of a new hotel. In the Q&A section, Ms. Qiu answered students’ questions on hotel’s management and development and career development, winning waves of warm applause from audience on-site. (Edited by Huang Xiaoting)
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| Ms. Qiu giving a lecture | | Professor Wei hosting the lecture |
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| Interactive communication on-site | | Group photo |
